We Helped A Global 50 Consumer Electronics Company

Posted in: Example of work | March 26, 2011 at 4:14 PM
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best-practice

The Sales Zone recently helped a Global 50 consumer electronics company build out sales and marketing teams in three new areas:

  1. A product marketing manager to serve the largest retailer in the world
  2. A hospitality and healthcare sales expert to expand our client’s presence in a growing market
  3. A key account manager in B2B sales (this position involved relationships with key end users as well as large distribution channels)

When our client was moving the office that supported their customer from Dallas to a smaller, but growing office in Bentonville, The Sales Zone stepped in and worked collaboratively with both human resources and business unit executives to understand the gaps that needed to be filled from a skills and experience perspective, and what it would take to make this talent acquisition initiative a success. This geographic transition represented a positive move for our client and for their customer, but it meant big changes for the team. The Sales Zone sourced and interviewed candidates who could provide domain expertise about the customer, their promotional calendar, in-store marketing strategy and their online customer approach.

In the hospitality sector, we found an industry expert with 10 years of experience selling a complex solution to the world’s largest hotel chains and cruise lines. This candidate had also edited a text book on the hospitality industry and had clients and contacts at the highest levels worldwide.

As our client continued to build out their B2B strategy, we found candidates who knew how to present and position a consumer brand within the business sector.

Result: Our client onboarded three talented individuals from three distinct areas of focus and discipline to help them continue to grow and expand market presence and revenue.