Why is LinkedIn so Important?
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Today your professional brand is defined by your online presence: information that is readily available about you on the internet. It is, therefore, important that you are in the driver’s seat when it comes to controlling the message.
LinkedIn is a networking juggernaut. With more than 400 million members globally, it is the largest professional registry in the history of the working world and it is not going away any time soon. 65% of LinkedIn profiles carry the title of director level or above, many of whom represent potential employers, clients or referral sources.
LinkedIn is not an online resume. While your LinkedIn profile should align with your background and reflect what you would include on a resume, it is much more than a resume. It is a significant piece of the social media puzzle that allows you to:
- Get found
- Control messaging about your personal brand
- Position yourself as a thought leader
- Research existing or potential clients to better understand their business issues